I am an experienced UX consultant, passionate about the scientific/research side of User Experience where the psychological and physiological aspects of design affect user behaviour. I’ve spent the last 5 years in senior UX positions and am comfortable leading teams, and in a hands on capacity creating UX deliverables.
National Trust is a product focused, Agile environment and I’m responsible for the UX research on several different products.
My role at the National Trust is focused on user research to gather user requirements, explore problems, define solutions and then validate/tune those solutions through various usability testing exercises.
I am responsible for choosing the best methodology whether it be guerrilla testing, a survey, card sort, simple click test, remote unmoderated/moderated usability study or lab based sessions. Once this is done, I write the test scripts, conduct the study and write a final report with recommendations for internal stakeholders. I am completely responsible for this from start to finish in most cases but also work with external agencies in a small number of cases, particularly for lab-based testing where we use their facilities.
I spend 75% of my time in a hands-on capacity and 25% of my time in a more consultative, mentoring role working with content strategists who need support from a UX perspective where they need help in choosing the most appropriate methods and with conducting the studies. In order to create a culture of putting users first, I am putting processes in place with templates for commonly used UX deliverables to ensure that we have a consistent approach that follows best practice.
This was a short-term contract of 3 months and was due to finish at the end of February 2018 but is now rolling as I pick up new pieces of work.
Ogilvy Healthworld is part of the WPP Health and Wellness network, specialising in health behaviour change for HCPs and patients/consumers for clients across the world. Clients I worked with personally included Roche, Pfizer, Janssen, Boehringer Ingelheim, GSK, Lilly and AstraZeneca.
Ogilvy has a tried and tested philosophy for customer engagement which is strong on UX so I promoted the use of this across any projects that I was involved with.
I managed a team of digital strategists covering:
I spent around 75% of my time in a hands-on capacity which involved any of the areas in this list but I mainly specialised in UX in terms of the deliverables I personally created. I delivered everything from moderating/observing lab-based usability testing sessions all over Europe through to creating highly functional prototypes and working with creative and development teams to see products through to launch and beyond.
The other 25% of my time was spent managing my team, acting in a consultative role and developing more robust processes to ensure that User Experience was central to projects from the outset and continued to be part of the strategic roadmap after the projects were completed.
I’m a confident communicator, able to influence stakeholders at all levels and comfortable telling stories to illustrate technical concepts to non-technical people.
The range of projects that I worked on was huge. From apps, training platforms and e-commerce websites to planning interactive digital experiences for visitors to congress events.
My biggest achievement here was as part of a team where we won a global award for an HCP education programme which carried a prize of $10,000. I was also involved in the UX and digital strategy for what will be one of the highest profile changes in terms of a prescription medication shifting to over-the-counter and e-commerce supply.
OgilvyOne Business is one of the largest digital B2B marketing agencies in the UK with a fantastic portfolio of instantly recognisable clients including MasterCard, Vodafone, Nokia, Inmarsat, BT, UPS and many others. My role was managing a multi-disciplinary team in an agile environment to ensure that the assets we delivered to clients were of the highest standard. Projects ranged from campaign builds such as microsites up to cross platform solutions to support omni and multi-channel experiences.
Gulf Talent is one of the largest recruitment portals in the Middle East. Their web site has around 8,000 companies and 4,000,000 candidates registered and gets 1.5 to 2 million unique visits per month.
We followed a strict agile process at Gulf Talent running 2 week sprints. I joined when a new office was opened in London and was involved in setting up the initial timing of the sprints from planning and estimation through to UAT and launch.
Insight Creative was a web design and development agency that I started in 2000 and built organically over 8 years. At this time, I brought in an investor with a sales operation and we put together a telesales team to generate leads for a field sales person to close.
HND Computer Science and Electronics
GCSEs, grade A-C: Maths, English, Biology, Physics, Chemistry and Geography