Personal Details

Andy Jacobs
07727 097555

Personal Statement

I am an experienced UX consultant, passionate about the scientific/research side of User Experience where the psychological and physiological aspects of design affect user behaviour. I’ve spent the last 5 years in senior UX positions and am comfortable leading teams, and in a hands on capacity creating UX deliverables.

Key Skills

  • User research – writing test plans for lab-based testing, remote moderated and unmoderated usability testing, surveys, click tests and card sorts
  • Axure RP (Desktop, mobile, responsive and app prototypes)
  • Agile project management methodology
  • Some HTML, CSS, Javascript and PHP
  • Measurement frameworks
  • UX strategy and process development
  • Team leadership and mentoring

Employment History

User Experience Consultant – National Trust
(December 2017 – Present)

National Trust is a product focused, Agile environment and I’m responsible for the UX research on several different products.

My role at the National Trust is focused on user research to gather user requirements, explore problems, define solutions and then validate/tune those solutions through various usability testing exercises.

I am responsible for choosing the best methodology whether it be guerrilla testing, a survey, card sort, simple click test, remote unmoderated/moderated usability study or lab based sessions.  Once this is done, I write the test scripts, conduct the study and write a final report with recommendations for internal stakeholders.  I am completely responsible for this from start to finish on my own products but also work with external agencies in a small number of cases, particularly for lab-based testing where we use their facilities.

The biggest project I’m involved with is a multi-million pound exercise to replace the whole National Trust website and content management system.  For this I am the only internal UXer.  So far, I have conducted benchmark user testing across 11 different journeys on mobile and desktop, I’ve run workshops with internal CMS users and I’m also conducting more quantitative studies with visitors, most recently a card sort to help define the IA.

I spend 75% of my time in a hands-on capacity and 25% of my time in a more consultative role working with other strategists to help from a UX perspective.

This was a short-term contract of 3 months and was due to finish at the end of February 2018 but is now rolling as I pick up new pieces of work.

Digital Strategy Director – Ogilvy Healthworld
(January 2017 – November 2017)

Ogilvy Healthworld is part of the WPP Health and Wellness network, specialising in health behaviour change for HCPs and patients/consumers for clients across the world.  Clients I worked with personally included Roche, Pfizer, Janssen, Boehringer Ingelheim, GSK, Lilly and AstraZeneca.

Ogilvy has a tried and tested philosophy for customer engagement which is strong on UX so I promoted the use of this across any projects that I was involved with.

I managed a team of digital strategists covering:

  • User Experience
  • Engagement strategy
  • Content planning
  • Social strategy
  • Marketing automation
  • Insight and Research
  • Learning for Health

I spent around 75% of my time in a hands-on capacity which involved any of the areas in this list but I mainly specialised in UX in terms of the deliverables I personally created.  I delivered everything from moderating/observing lab-based usability testing sessions all over Europe through to creating highly functional prototypes and working with creative and development teams to see products through to launch and beyond.

The other 25% of my time was spent managing my team, acting in a consultative role and developing more robust processes to ensure that User Experience was central to projects from the outset and continued to be part of the strategic roadmap after the projects were completed.

I’m a confident communicator, able to influence stakeholders at all levels and comfortable telling stories to illustrate technical concepts to non-technical people.

The range of projects that I worked  on was huge.  From apps, training platforms and e-commerce websites to planning interactive digital experiences for visitors to congress events.

My biggest achievement here was as part of a team where we won a global award for an HCP education programme which carried a prize of $10,000.  I was also involved in the UX and digital strategy for what will be one of the highest profile changes in terms of a prescription medication shifting to over-the-counter and e-commerce supply.

Head of User Experience – OgilvyOne Business
(June 2014 – December 2016)

OgilvyOne Business is one of the largest digital B2B marketing agencies in the UK with a fantastic portfolio of instantly recognisable clients including MasterCard, Vodafone, Nokia, Inmarsat, BT, UPS and many others.  My role was managing a multi-disciplinary team in an agile environment to ensure that the assets we delivered to clients were of the highest standard.  Projects ranged from campaign builds such as microsites up to cross platform solutions to support omni and multi-channel experiences.

Achievements and responsibilities:

  • Day to day running of the UX team including daily stand-ups with the design team, working alongside developers and ensuring that all projects adhere to best practice principles in terms of UX/CX
  • Creating UX deliverables such as personas, user journeys, simple wireframes and interactive prototypes, and providing supporting documentation to communicate the rationale for any recommendations along with the risks of not following best practice
  • Content strategies, planning and messaging
  • Requirements gathering – business and user
  • Supporting/leading pitches and customer workshops
  • User testing specifications and discussion guides
  • Won 4 awards for the work I did or the contribution I made to projects for various clients
  • Heading the strategic services team:
    • Search Engine Marketing
    • Email Marketing and Social Listening
    • Marketing Automation
    • Digital Planning
    • User Experience

User Experience Lead – Gulf Talent
(June 2013 – January 2014)

Gulf Talent is one of the largest recruitment portals in the Middle East.  Their web site has around 8,000 companies and 4,000,000 candidates registered and gets 1.5 to 2 million unique visits per month.

We followed a strict agile process at Gulf Talent running 2 week sprints.  I joined when a new office was opened in London and was involved in setting up the initial timing of the sprints from planning and estimation through to UAT and launch.

Achievements and responsibilities:

  • Responsible for all UX assets to redesign and rebuild gulftalent.com
  • Split time between London and Dubai
  • Managing Business Analysts based in Dubai working on business and user requirements
  • Facilitating focus group and user workshops
  • Managing the relationship with external suppliers
  • User testing
  • User research – over the phone and getting out on the streets in Dubai with the business analysts to interview random members of the public on brand awareness and use cases of gulftalent.com

Director – Insight Creative
(April 2000 – June 2013)

Insight Creative was a web design and development agency that I started in 2000 and built organically over 8 years.  At this time, I brought in an investor with a sales operation and we put together a telesales team to generate leads for a field sales person to close.

Achievements and responsibilities:

  • Built the business from nothing to a team of 12+ staff
  • Attracted outside investment and a business partner to help with sales and growth in 2008
  • Responsible for managing a team of 4 designers and 6 developers
  • Sales support
  • Hands on development work


HND Computer Science and Electronics

GCSEs, grade A-C: Maths, English, Biology, Physics, Chemistry and Geography