Another app build for MasterCard (we did quite a few!). This one, again, is to demonstrate MasterPass. This was built for MasterCard’s stand at MWC a couple of years ago.
The thinking behind this was to have virtual shops in the real world. The imagined scenario was that you’ve just come back from your holiday and you’re at the airport. While you’re waiting for your suitcases, there’s a big display with pictures of some basic things that you might want to pick up: bread, milk, etc. You use the app to add these to your cart and they’re delivered to your home just after you return to save you going to the shops on the way.
No stock to be held, no space needed to display the products, no bags for you to have to carry.
With this app, they built a shop on the stand with pictures of a variety of everyday products. Each picture had an NFC tag stuck to it. Using mobile phones on the stand for the demo, users could add products to their carts by touching the NFC tag with one of the phones provided. We also did a version that used QR codes but it was felt that NFC was something that involved less of a process and people were starting to get used to things like Apple Pay and Android Pay so it was a familiar concept.
Once they finished adding products, they were then taken through the process of choosing their delivery address, etc, and paying using a card from their MasterPass wallet.
Initially, this was going to form part of a challenge whereby the user would keep adding products until they judged that they had as close to £50 as they could get. If they got to within 10%, they won some sort of reward.