What I do

My skills lie at the scientific end of UX. From gathering requirements, lab based user testing and journey mapping through to information architecture and complex wireframes or prototyping.

Lab Based User Testing

Wireframes & Prototypes

Journey Mapping

Conversion Rate Optimisation

Persona Creation

Content Strategy

Information Architecture

Measurement Frameworks

Who I am

I’m Andy Jacobs and I’m a freelance UX consultant. I help companies achieve their business goals by putting the user first.

I have getting on for 20 years experience in conversion rate optimisation, UX and digital strategy.

What I believe

I believe that good UX starts with proper insight into the needs and behaviour of our users.

Only once we have data can we plan to engage with them and maximise our chances of achieving our business goals.

Who I’ve worked with


Contact me

I’m currently available for freelance and contract UX work in Central London or within a reasonable (50 miles) commute from Andover where I live.  I will consider short/medium term contracts and also ad-hoc freelance work.

I’m currently on a contract until the end of August.

Either way, the best thing to do is to get in touch using the form or the details below, and we can see where we go from there.

Mobile: 07727 097 555

E-mail: andy@2610.co.uk