I’m Andy Jacobs and I’m a UX Consultant. I help companies achieve their business goals by putting the user first.

I have getting on for 20 years experience in conversion rate optimisation, UX and digital strategy.

Good UX should start with uncovering the problems before validating solutions.

My job is to not have an opinion.  My job is to gather evidence so that informed decisions can be made.  It is to remove subjectivity from the equation and make recommendations based on the evidence collected.